Full Job Description
Position: Digital Content Strategist
Company Overview
Join a technology leader revered for innovation and excellence! At NextGen Innovations, a top revenue company dedicated to revolutionizing digital experiences, we are on the hunt for a passionate and results-oriented Digital Content Strategist to enhance our brand presence and engage with millions of users around the globe. Based in Opelousas, Louisiana, we offer a unique opportunity to thrive in a supportive and high-energy environment that values creativity and strategic thinking.
Why Opelousas?
Known for its rich history, vibrant culture, and welcoming community, Opelousas offers both a charming small-town atmosphere and proximity to larger cities like Lafayette and Baton Rouge. Enjoy the wonderful mix of Cajun heritage, delicious cuisine, and local festivals while working with a team that feels like family.
Role Overview
As the Digital Content Strategist, you will play a pivotal role in shaping our online presence through compelling content strategies that resonate with diverse audiences. You will collaborate with our marketing, design, and development teams to create a cohesive and engaging brand message that spans across all digital platforms.
Key Responsibilities
- Develop and execute an innovative digital content strategy that aligns with the company’s goals and objectives.
- Optimize content for SEO and user engagement, leveraging analytics to drive decisions.
- Collaborate with graphic designers, video producers, and web developers to create high-quality content that captivates audiences.
- Manage the editorial calendar, ensuring timely delivery of all content initiatives across various channels including websites, social media, email marketing, and blogs.
- Conduct thorough research on market trends, audience preferences, and competitive landscape to inform content strategy.
- Build and maintain strong relationships with internal stakeholders to deliver effective content solutions.
- Lead brainstorming sessions and creative workshops to inspire fresh content ideas.
- Utilize analytics tools to monitor content performance, adjusting strategies as needed for optimal results.
- Stay updated on the latest digital marketing and content trends to keep our content strategy relevant and competitive.
Qualifications
- Bachelor’s degree in Marketing, Communications, or a related field.
- 3-5 years of experience in digital content strategy, content marketing, or a related role.
- Strong portfolio of content writing, editing, and strategy development.
- Proficient in SEO best practices and tools, including Google Analytics, SEMrush, and Ahrefs.
- Exceptional writing, editing, and communication skills.
- Ability to foster collaboration among diverse teams and effectively lead projects to completion.
- Analytical mindset with a results-driven approach.
- Experience with content management systems (CMS) and social media platforms.
- Knowledge of graphic design principles is a plus.
What We Offer
At NextGen Innovations, we recognize that our employees are our most valuable asset. That's why we offer a competitive benefits package to ensure the well-being of our team members:
- Competitive salary with performance-based bonuses.
- Comprehensive health, dental, and vision insurance.
- Flexible working hours and remote work options.
- Generous PTO and paid holidays to promote work-life balance.
- Opportunities for professional development and continuous learning.
- A vibrant workplace culture that encourages collaboration, creativity, and innovation.
- Employee recognition programs to celebrate achievements and milestones.
How to Apply
Are you ready to make a significant impact as a Digital Content Strategist? If you have a passion for creating engaging digital content and a knack for strategizing, we want to hear from you! Please submit your resume, portfolio, and a cover letter detailing your relevant experience.
Join Our Team!
This is an incredible opportunity to be part of a dynamic and innovative team committed to pushing the boundaries of digital marketing. The right candidate will enjoy the challenges of working in a fast-paced environment while contributing to meaningful projects that reach a global audience.
NextGen Innovations is an equal opportunity employer. We cherish diversity and are committed to creating an inclusive environment for all employees. We celebrate each individual’s uniqueness and welcome all qualified applicants to apply.
Take the next step in your career and apply today!